As a real estate agent, you are already aware of the transformative power of effective marketing strategies. Email marketing, in particular, has emerged as a game-changer, enabling you to reach the right clientele and enhance your services.
How important exactly is email marketing real estate, and why should you be using it?
- Email marketing generates around $42 for every $1 spent (ECI Solutions)
- The conversion rate for email marketing in real estate is 1.4% (Ruler Analytics)
- Email marketing converts 40% higher than social media (RealtyBiz)
- Open rates for real estate have increased by 32% since 2018, with click-through rates increasing by 54% (RealtyBiz)
A huge aspect of hitting the mark with your email marketing is real estate photography for email.
This isn’t just your standard photography; you need your images to grab people’s attention and entice them to view the content of your email and enquire about the properties if applicable.
If your email pertains to new or current listings, and the images aren’t hitting the mark, or if they are substandard, then people won’t be buying whatever it is you are selling.
Real Estate Photography for Email
When it comes to real estate agent marketing tips, one of the best ones you can have is to improve your photography.
Ideally, you will be using professional shots to shoot your properties for listings to sell them and showcase their best features.
But how do you get great, not just good, pictures for your listings or use in your emails?
Get A Camera
You might think popping in to snap a few shots on your phone will be good enough for you to add to your email, but chances are your phone won’t be able to capture the property in the way you need to enhance its appearance visually.
Digital photography with proper camera equipment can’t be matched, and while smartphones can produce good images for real estate photography for email, which can be edited to help enhance the quality, for the best results, aim to always use a camera.
Choose The Right Shots
For your emails, you don’t have the luxury of adding copious pictures for them to browse through.
But here’s the good news: you have the power to pick the best images that showcase the priority and will wow those opening your emails.
Whether it’s a luxury bathroom, modern kitchen, spectacular indoor outliving features, or an amazing entranceway, you can get the best shot of that feature specifically for email use.
Don’t just take one picture; take a range of different shots from various angles so you can choose the best ones. You have the ability to make your emails visually compelling and engaging by paying attention to this small detail.
Details Matter
It’s the little things that matter in images.
That open trash can lid in the kitchen shot, the water bottle left by the sink, the dog bowl present with food in the utility room, wonky blinds, half-open curtains, etc, and so on.
All these small details are important because if they are noticeable in your email photographs, you won’t be doing the property justice and will be setting the tone for your standards, too.
Paying attention to these details will set you apart as a meticulous and professional real estate agent.
Tripods Are Essential
The last thing you want is to use off-focus or wonky shots, so using a tripod to take these images can enable you to ensure that all shots are straight and taken steadily.
Even the best photographs in the world can be “off” because they are not straight.
Lighting Is Essential
Proper lighting is the key to perfect real estate photography for emails.
The spaces need to be bright and flooded with natural light. If this is an issue, then you need to use the best and brightest light source possible.
Always keep the light source behind you, use the flash properly, and be mindful of the time of day you host your shoot to get the best possible, even if that means multiple trips to follow the sun around the property or to get evening or dusk images if required.
Real Estate Photo Editing
You have the perfect shots, but now what?
Now, they need expert editing to help them stand out in your emails. To make the most of these real estate agent marketing tips for email photography, you should go the extra mile and get your shots explicitly edited for email.
Everything needs to be perfect, from the resolution to the cropping and the colors within the shot. Think of it as curb appeal but in digital form. If the first time a person sees a property is via your email, it needs to be impactful, and that’s where real estate photo editing comes into play.
Editing uses tricks and tools such as enhancements, retouching techniques, essential cropping if required, and more.
Submitting your pictures for professional editing can elevate your imagery, really do you and your properties justice, and be an integral aspect of successful email campaigns.